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An awareness campaign to reduce ocean plastic pollution.

Environment, Conservation

Client background

Dedicated to bringing people closer to the world's oceans through education and awareness, the Lonely Whale Foundation works to inspire empathy and action for ocean health and the wellbeing of marine wildlife. The idea is to raise awareness and offer alternatives to problematic plastics.

To develop concepts and prototypes in collaboration with the Lonely Whale Foundation that served to bring awareness and urgency to combating plastic pollution in our oceans in alignment with the Tick Tock global awareness campaign. By placing an ever-present reminder of the issue and the timeframe in the hands of those in positions to make policy change, the Lonely Whale Foundation hopes to increase global commitments to the UN Environment’s Clean Seas campaign and decrease the deluge of plastic entering our ocean.

Time to change. The clock rotates to allow the user to view plastic pollution data at the country, region, and global level in real-time. As policies and decisions affecting the tide of plastic entering the marine ecosystem change, so does the data on the clock.

To develop concepts and prototypes in collaboration with the Lonely Whale Foundation that served to bring awareness and urgency to combating plastic pollution in our oceans in alignment with the Tick Tock global awareness campaign. By placing an ever-present reminder of the issue and the timeframe in the hands of those in positions to make policy change, the Lonely Whale Foundation hopes to increase global commitments to the UN Environment’s Clean Seas campaign and decrease the deluge of plastic entering our ocean.

Challenge

The prototype clock we developed counts down from 2025. That is the estimated year when there will be a three to one ratio of fish to plastic in the ocean – unless we act.

Solution

The Lonely Whale Foundation now has an elegant tool to drive global commitments to the UN Environment Clean Seas campaign and decrease the deluge of plastic entering our oceans.

Impact

Strategy


Design


Software development


Prototyping


Product development


Product and program management


Data visualization

SERVICES

Environment, Conservation

CATEGORY

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