Entrepreneurs enabled through equitable microlending.
Financial Inclusion
Client background
FINCA International helps Haitians living in poverty access financial services to improve the quality of life and their families.
Carey worked with USAID and FINCA to help Haiti realize economic growth through sustainable, fair, and equitable microloans delivered through accessible technology. FINCA needed to better understand the microlending requirements for rural and agricultural users.
Bank the underbanked to spur economic growth FINCA runs 20 community-based microfinance institutions and banks across Africa, Eurasia, Latin America, the Middle East, and South Asia. FINCA Impact Finance meets the needs of previously unbanked clients through this global network.
Carey worked with USAID and FINCA to help Haiti realize economic growth through sustainable, fair, and equitable microloans delivered through accessible technology. FINCA needed to better understand the microlending requirements for rural and agricultural users.
Challenge
We investigated the factors influencing financial inclusion, such as regulations, economic and technological infrastructure, and financial literacy to construct a roadmap aiding FINCA's expansion into rural and agricultural markets.
We interviewed Haitian entrepreneurs to develop user-profiles and map the journey of a user through the FINCA ecosystem. We also assessed FINCA's competitors' strategies and investigated the financial and technological factors influencing access to microloans.
Solution
Our technological roadmap for FINCA included developing a USSD application with a POS system located within community hubs. Access to information and financing is now improved.
Impact
User research
Market research
Strategy
SERVICES
Financial Inclusion